When everyone else settled for vanilla, chocolate and strawberry, Burt Baskin and Irv Robbins had the crazy idea of offering 31 flavors of ice cream – one for every day of the month. Burt and Irv were absolutely nuts about ice cream (Irv even had an ice-cream-cone-shaped swimming pool). Their passion was contagious, and we like to think our 1300+ flavors have made the world a yummier place since opening back in 1945.
Take a dive through the history of Baskin-Robbins all the way back to 1945 to present day!
Irv Robbins opens Snowbird ice cream shop in Glendale, California. The store’s concept will later become the first Baskin-Robbins.
Burt Baskin opens Burton’s ice cream shop in Pasadena, California.
Burt and Irv’s stores grow to a chain of six stores and the founders decide to sell their first licensing agreement, pioneering the franchise business in the ice cream industry.
Baskin-Robbins expands to 40 franchised stores across Southern California.
Baskin-Robbins introduces the signature miniature Pink Spoon, encouraging ice cream enthusiasts to ulimited tastes.
Burt and Irv consolidate stores under the name Baskin-Robbins 31 Ice Cream, creating the unique “31” concept of offering a different flavour for every day of the month.
Baskin-Robbins offers nearly 150 flavours in our “Flavour Library.”
The first Baskin-Robbins store outside of California opens in Phoenix, Arizona.
Baskin-Robbins expands across the USA, with more than 400 stores!
Beatle Nut hits the stores when Beatle Mania strikes the United States.
0031 Secret Bonded flavour appears in store to celebrate the popular James Bond 007™ movie series.
Lunar Cheesecake launches as the first man lands on the moon.
Pink Bubble Gum pops in stores.
Oreo® Cookies ‘n Cream becomes a new hit flavour.
Gorba Chocolate honors the Soviet Leader and fall of communism.
Cappuccino Blast® blasts into stores around the globe.
Love Potion #31™ starts a Valentines ‘s Day love affair.
Baskin-Robbins is the largest retail ice cream brand in the world. There is a renewed focus on flavours and telling stories behind the flavours.
Baskin-Robbins products appear in movie such as: James Bond, Ant-Man, X-Men and Spider Man 2.
Kick-off Crunch gets the football World Cup underway.
In celebration of its 60th year, Baskin-Robbins sets another Gunness World Record for the world’s largest cup of ice cream, a single scoop of Vanilla Ice Cream, weighing in at 4021kg (8,865 pounds)
Bold Breezes® (now re-named Fruit Blasts) arrives into stores across the country. Baskin-Robbins celebrates 60 years of providing innovative, high quality ice cream treats with over 1,000 flavours in the flavour library.
Signature ice cream cakes are introduced to make very moment an occasion.
Baskin-Robbins announced the opening of its 4,00th international location, in Novena Square, Singapore. This location is also the brand’s first shop in Singapore and the 48th country in which Baskin-Robbins has a presence.
Baskin-Robbins is rebuilding the brand in the image of the past but with an eye on the future by creating relevance through quality flavours, imaginative storytelling and allowing guests to interact with the brand in unique and fun ways!
Baskin-Robbins has always craved the unconventional. We’ve led the charge toward innovation in the ice cream industry with hand-packed ice cream, a unique flavor ribbon technique, the use of traditional dessert ingredients such as apple pie and cheesecake, and the introduction of mousse-textured ice Creams. Throughout the world we dish out global favorites like World Class® Chocolate and Strawberry Cheesecake, and localized flavors such as Green Tea and Rum Raisin. No matter where you are in the world, you will find unconventional – yet delicious – flavors and variety at every shop.