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BASKIN-ROBBINS ANNOUNCES AGREEMENT TO GREATLY EXPAND PRESENCE IN MEXICO March 22, 2012
Company plans to develop 25 new locations in the country this year, with at least 50 more stores to follow over the next several years

First two shops under the agreement will be open this week in Cancun and Mexico City

CANTON, MA (March 22, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced that the company has signed a new master licensing agreement with BRICE to greatly expand the brand’s presence in Mexico. The firm’s partners each have nearly 20 years of quick service restaurant (QSR) experience in Mexico and plan to develop 25 new locations in the country this year, with at least 50 more stores to follow over the next several years. They will also serve as the master licensee for several existing Baskin-Robbins sub-licensees in Mexico. The first two restaurants under the agreement will be open this week in Cancun and Mexico City.

This past January, Baskin-Robbins celebrated its most recent international expansion into Vietnam with the opening of its first three shops in Ho Chi Minh City. As the chain opens the first of its additional 25 new restaurants in Mexico, it has more than 6,700 locations in nearly 50 countries around the world.

“Baskin-Robbins takes pride in delighting guests the world over with its rich library of ice cream flavors and wide array of frozen treats,” said Giorgio Minardi, President of Dunkin’ Brands International. “We are thrilled to be working with BRICE, a company with a proven track record in the QSR industry, on our expansion in Mexico. We look forward to supporting them as they grow the Baskin-Robbins brand throughout the country.”

The new shops in Cancun and Mexico City will feature Baskin-Robbins’ new international store design, which includes a warm and inviting atmosphere, iconic “pink spoon” door handles and textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, LED menu boards and improved dessert displays for modeling ice cream cakes and sundaes. The shops will offer classic Baskin-Robbins ice cream flavors including Mint Chocolate Chip, Pralines ‘n Cream and Jamoca® Almond Fudge. The restaurants will also carry Baskin-Robbins’ wide array of frozen treats, including ice cream sundaes, ice cream cakes and frozen beverages.

"Baskin-Robbins is one of the world’s most respected ice cream brands," said Eduardo Diaz, Chairman, BRICE. "We are proud to represent Baskin-Robbins in Mexico as we look to expand its presence throughout the country. We look forward to becoming a top destination in Mexico for friends and family to enjoy world class frozen treats."

To commemorate the opening of Baskin-Robbins’ new locations in Mexico, Nigel Travis, Chief Executive Officer of Dunkin’ Brands, and John Costello, Chief Global Marketing and Innovation Officer of Dunkin’ Brands, have traveled to Mexico to take part in the grand opening festivities.

"The wide range of delicious and innovative flavors offered by Baskin-Robbins are a great fit for Mexico's growing ice cream market," said Jorge Navarro, CEO, BRICE. "We look forward to sharing Baskin-Robbins' premium ice cream, ice cream cakes and frozen beverages, along with the brand's fun and great value, with our guests. We are excited to grow the Baskin-Robbins brand while creating new jobs in the country."
DUNKIN’ DONUTS & BASKIN-ROBBINS COMMUNITY FOUNDATION ANNOUNCES $102,000 DONATION TO FEEDING AMERICAJanuary 31, 2012
DDBRCF grant will help combat child hunger in urban areas across the country

CANTON, Mass. (January 31, 2012) – The Dunkin’ Donuts & Baskin-Robbins Community Foundation (DDBRCF) today announced a grant of $102,000 to Feeding America®, the country’s largest domestic hunger-relief organization. The donation will help support child hunger relief through Feeding America initiatives such as its BackPack program, which provides hungry children with nutritious and easy-to-prepare food to take home on weekends and school vacations when other resources are not available.

The DDBRCF grant will be distributed among eight food banks across the United States: Greater Boston Food Bank, Food Bank of Western Massachusetts, Philabundance, Second Harvest Food Bank of Middle Tennessee, Cleveland Food Bank, Greater Chicago Food Depository, Albuquerque Road Runners and Los Angeles Regional Food Bank. The donation was made possible in part from a grant from the Rich Family Foundation.

The DDBRCF has had a national partnership with Feeding America since 2007 and has donated nearly $1 million to support local food banks. Over the past four years, The DDBRCF has addressed the issue of hunger relief through both national and local efforts. Dunkin’ Donuts and Baskin-Robbins franchisees have led food drives in the communities they serve and have organized volunteer days at their local food banks to help fill backpacks filled with nutritious snacks for children.

Feeding America is the nation’s leading domestic hunger-relief charity, with more than 200 member food banks serving all 50 states, the District of Columbia and Puerto Rico.Feeding America’s food banks secure and distribute 3 billion pounds of donated food and grocery products annually through a network of approximately 61,000 food assistance agencies, such as food pantries, soup kitchens, emergency shelters and after-school programs.37 million Americans receive food and groceries from Feeding America each year, including nearly 14 million children and 3 million senior citizens, and approximately 5.7 million Americans receive the Feeding America network every week.

According to Karen Raskopf, Co-Chair of The Dunkin’ Donuts & Baskin-Robbins Community Foundation and Senior Vice President of Communications at Dunkin’ Brands, “Our Foundation is committed to working with Feeding America to help eradicate hunger, particularly childhood hunger, in the communities we serve. Dunkin’ Brands and our franchisees are proud of our support of this cause and look forward to continuing to support the Feeding America network of food banks in the fight to end hunger.”

“Nearly 49 million people – approximately 1 in 6 Americans – struggle with hunger, including more than 16 million children. Every day, working families in every neighborhood are forced to choose between food, rent and medicine,” said Leah Ray, Feeding America’s Vice President of Corporate Partnerships. “The support of our partners has never been more crucial, and we are extremely grateful to The Dunkin’ Donuts & Baskin-Robbins Community Foundation for their generous grant to help us combat hunger.”

Since 2006, The Dunkin’ Donuts & Baskin-Robbins Community Foundation has donated more than $2.5 million to organizations that share its mission of providing food, safety and children’s health to communities across the country. In 2011, DDBRCF grants included $100,000 to the National Fallen Firefighters and $52,500 to the USO National Office. Regional grants supporting safety were made totaling $21,600 to Chuck Cassidy Scholarship Fund (fallen police officer), Police Officers Assistance Trust, Police Unity Tour, USO of Metro Washington and Wia Kia (Injured Soldiers).
Baskin-Robbins Sweetens February with Introduction of Valentine’s Day Ice Cream Cake Bites and “Box of Chocolates” January 31, 2012
Latest Ice Cream Cake Bites Offer New Spin on a Classic Valentine’s Day Treat

CANTON, Mass. (January 31, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is making Valentine’s Day even sweeter this February with the introduction of two new flavors to its popular line of Ice Cream Cake Bites, the brand’s delicious culinary creation that combines both ice cream and cake into a single, bite-sized serving. The new flavors, available for a limited time only through the end of February, are Love Potion #31® and Chocolate Dipped Strawberry.

Baskin-Robbins’ Ice Cream Cake Bites feature ice cream with an indulgent ganache-style covering and are finished with a decorative drizzle of chocolate, caramel, raspberry or strawberry. The first new Ice Cream Cake Bite includes Love Potion #31 ice cream resting over rich chocolate cake, covered in a chocolate-flavored coating and finished with a raspberry-flavored chocolate drizzle. The Chocolate Dipped Strawberry Ice Cream Cake Bite is made with Very Berry Strawberry ice cream over chocolate cake, covered in a chocolate-flavored coating and finished with a strawberry glaze drizzle and mini chocolate hearts.

The two new Ice Cream Cake Bites flavors will be featured in Baskin-Robbins’ Valentine’s Day “Box of Chocolates,” a mix-n-match four-pack retail box combined with two of Baskin-Robbins’ classic, decadent Ice Cream Cake Bite flavors, including:

Chocolate Mint: Mint Chocolate Chip ice cream over chocolate cake with a chocolate-flavored coating, finished with a green drizzle Double Chocolate: Chocolate ice cream over chocolate cake with a chocolate-flavored coating, finished with a fudge rosette and chocolate accent

The addition of Love Potion #31 and Chocolate Dipped Strawberry marks the first time Baskin-Robbins has introduced new Ice Cream Cake Bites flavors since they first launched in October 2011.

“We are excited to offer more indulgent flavors as part of our line of Ice Cream Cake Bites just in time to celebrate Valentine’s Day,” said Stan Frankenthaler, Baskin-Robbins Executive Chef and Vice President of Innovation at Dunkin’ Brands. “Our Valentine’s Day Ice Cream Cake Bites ‘Box of Chocolates’ provides our guests an elegant dessert option that is the perfect gift for that special someone or to share with a group.”

Now available at participating Baskin-Robbins stores nationwide, guests can purchase Baskin-Robbins Ice Cream Cake Bites individually for a suggested retail price of $2.99 and in mix-n-match four-packs, including in a special Valentine’s Day “Box of Chocolates,” for a suggested retail price of $9.99.
BASKIN-ROBBINS SIGNS MASTER FRANCHISING AGREEMENT TO DEVELOP IN VIETNAM January 05, 2012
Plans to open approximately 50 Baskin-Robbins stores

First three shops under agreement open this week in Ho Chi Minh City

CANTON, MA (Jan. 5, 2012) – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced that the company has signed a master franchise agreement with Blue Star Food Corporation, a Vietnamese food manufacturing company, to develop the brand in Vietnam. The agreement calls for approximately 50 Baskin-Robbins restaurants to be opened in that country over the next several years. The first three stores under the agreement open this week in Ho Chi Minh City.

This past July, Baskin-Robbins celebrated the opening of its 4,000th location outside the United States with its first shop in Singapore. With the opening in Vietnam, Baskin-Robbins now has over 6,600 locations in nearly 50 countries.

“Baskin-Robbins is a beloved brand both in the United States and around the world, with an established history of successful international growth,” said Nigel Travis, CEO of Dunkin’ Brands. “We are delighted to be opening shops in Vietnam with Blue Star Food Corporation, an eminently qualified and respected food manufacturing company with strong community ties. We look forward to supporting them as they bring Baskin-Robbins ice cream and frozen desserts to customers throughout Vietnam.”

The new, three-story restaurant in Ho Chi Minh City features Baskin-Robbins’ new international store design, which includes relaxing lounge-style seating, iconic “pink spoon” door handles and textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modeling ice cream cakes and sundaes. The shop’s official grand opening will be celebrated with much fanfare, including a ceremony complete with local dignitaries and a ribbon cutting.

In addition to the shop’s new look and feel, Baskin-Robbins will also adapt its menu to the Vietnamese palate. The brand will offer traditional American favorites like Mint Chocolate Chip and Jamoca® Almond Fudge, while also offering traditional Southeast Asian flavors, including Green Tea and Mango Mania.

To commemorate the opening of Baskin-Robbins’ first Vietnam location, Paul Reynish, Chief Marketing Officer, Dunkin’ Brands International, and John Varghese, Vice President, Baskin-Robbins International Operations, have traveled to Vietnam to take part in the grand opening ceremony.

“Baskin-Robbins is one of the world’s most respected brands,” said Nguyen Thanh Nam, General Director, Blue Star Food Corporation. “We are proud to represent Baskin-Robbins in Vietnam and look forward to bringing Baskin-Robbins’ world class ice cream, cakes and treats, along with the fun and great value associated with the company, to people throughout the country.”